What’s your carfun footprint? Don’t know what a carfun footprint is? Well, me neither until Blair showed me this AMAZING MINI ad in the September issue of Ode.
From the insert:
“At MINI, we believe that the letters RPM can play nice with the letters MPG. That it’s possible to hug trees and corners at the same time. And that adrenaline is a renewable resource. We believe having fun on the road it not only still possible, it’s responsibly attainable. It is our MINIMALIST philosophy of doing more with less that has led us to what we like to call the Carfun Footprint.”
Brilliant.
And your Carfun Footprint is just that: the measure of how fun your car is versus its environmental impact. Let’s a test drive…

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