The WB will return as an online video Web site, featuring short original series with classic shows. The WB first launched in 1995 and then closed in 2006.
TheWB.com, and a complementary site for children called KidsWB.com, are part of a digital destination strategy by Warner Brothers, a subsidiary of Time Warner, to tailor Web sites to specific audiences.
In trying to compete for consumers’ time, Warner and other media companies have sought new outlets for content, sometimes bypassing the traditional network structure and creating broadband Internet channels. [NY Times]
This isn’t the WB’s first online venture, they also created the site MomLogic, a site for mothers, in 2007. MomLogic is a community where Moms from all walks of life and in all stages of motherhood come together. If you’re a mom that wants a safe place to get information and share your own experiences
and join the community at momlogic.com.



