It’s time to emancipate Easter eggs from the evils of excess packaging! British chocolate manufacturer Cadbury is eliminating some of its trademark purple packaging just in time for Easter with its launch of box-free, foil wrapped “Eco-eggs.”

The switch will enable Cadbury to “use 75% less plastic and 65% less cardboard than previously used in standard eggs,” according to Recycling & Waste Management News, which adds that Cadbury “has also committed to cutting packaging on its existing boxed eggs” and hopes to save a total of 1,130 tons of packaging this Easter. As Cadbury Easter senior manager Jo Grice told RWM:

“Expanding our range of more eco-friendly seasonal products is part of our overall Purple Goes Green environmental strategy where we have pledged to reduce our carbon footprint by 50% through a number of measures, including packaging.”

Cadbury’s famous milk chocolate eggs may be hollow, but this victory’s not; it’s another example of a corporation making good on its commitment to cut waste. Kudos to Cadbury. Now, if only they’d come out with a dark, fair trade chocolate egg. I can dream, can’t I?

Learn more about Cadbury’s Purple Goes Green initiative here.