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Posts Tagged ‘innovation’

Giulia Rozzi May 3, 2008 | 2:04 pm EST
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Google president, Larry Page is taking action in areas ranging from energy to safer cars. In a recent interview with Fortune managing editor Andy Serwer at Google’s (GOOG, Fortune 500) headquarters in Mountain View, Calif., Page shared his thoughts on innovation, change, fear - and why he is an optimist. He talked greatly about how geothermal and solar thermal could solve our energy problems.For some inspiration and ideas on how to help create change and check out the full piece at http://money.cnn.com/

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Yes, there’s gloating galore in our Mac-happy household over the news that “even the briefest exposure to the Apple logo may make you behave more creatively,” according to a new study in the Journal of Consumer Research.  No wonder we are just bursting with ideas that our cramped Manhattan apartment can barely contain; we’ve got more Macs per capita than you’ll find anywhere outside of an Apple store. My Mac consultant husband Matt would put one in the bathroom if I let him, which I won’t, because that’s my one tech-free haven in our hyper-wired world.

The study, conducted by researchers at Duke University and the University of Waterloo, Canada, found that even a split-second glimpse of the iconic Apple logo is enough to inspire folks to “think different”  :

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I am the luckiest of luddites, married to a tech genius Mac consultant who knows how to wrestle ornery laptops into submission and can, with the touch of his hands, heal an ailing hard drive. Our tiny apartment is a veritable orchard of Apples; here, a Mac, there, a Mac, everywhere a Mac, Mac (except the bathroom, which is officially a tech-free zone where cell phones and laptops are off limits, although Matt routinely ignores this ban.)

At night, our apartment is a veritable galaxy of LEDs emitting a glow from our routers, a switch, a wi-fi base, cable modem, and multiple printers. It makes me wonder; is our little Mac mecca squandering electricity?

The American Council for An Energy-Efficient Economy says no. The ACEEE has just issued a “groundbreaking study,” according to the CS Monitor, which concluded that “for every kilowatt-hour of electricity used by information and communications technologies, the US saves at least 10 times that amount.”

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