The National Pork Board has created a series of pro-feedlot propaganda videos to counteract their growing negative image as a result of anti-factory farming videos like The Meatrix, a cartoon spoof on The Matrix. Last year the Pork Board conducted a survey of children up to age 14 too see if they had viewed anti-factory farming and anti-feedlot content online, including The Meatrix and those created by PETA Kids and the Human Society, and they were none to happy with the response they got. Although not many had viewed PETA Kids content, many had seen The Meatrix, and as a result had very negative views of feedlots. Read the rest of this entry »


Alicia Silverstone’s dogs have gone vegan, raising the issue of putting animals on an all plant based diet. 