There was a very interesting article in the weekend edition Wall Street Journal on food makers scrimping on ingredients to fatten profits.  I also heard it mentioned on NPR this morning (3-minute podcast).

The story goes that General Mills saved $5 million dollars by mixing the chocolate chips in with the dough (vs. putting them on top) of their Pillsbury Turtle Cookies.  They saved $5MM dollars without changing a single ingredient or compromising the nutritional value of their product.   They saved even more money by later substituting the walnuts in them with pecans.

***This post is part of our continuing series focusing on the food we eat, where it comes from, and what’s in it–in conjunction with Participant Media’s new film Food, Inc. (premiering September 8th at the Toronto Film Festival).***

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Silicon Valley star Kevin Rose, founder of Digg, Pownce and Revision3, has proposed an idea on his blog that could be the next big thing in cleantech – a power management system that allows people to control their home devices remotely via the web. The notion of being able to turn your lights or your air conditioning on/off from a coffee shop has been batted around for awhile in tech circles, but Rose has a few new ideas up his sleeve…

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This “F*ck the Earth Day” video with Kevin Nealon, courtesy of the the Daily Green’s top 10 funniest green viral videos, is hilarious - if you don’t mind a few F-bombs in your salad. I’d turn down the volume if you’re at the office, unless of course your office is in a biker bar or the DMV:

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Today in Wikincubate, the ever-expanding encyclopedia of ways to get engaged with socially conscious issues:

Social business

Social business multimedia, including this video of social business guru Muhammad Yunus:

Social entrepreneurship

Social entrepreneurship multimedia

LGBT Rights