The green consumer movement is taking markets by storm, proving that eco-conscious purchasing is anything but a passing fancy. Curious about how Americans rank their top green brands? A 2008 ImagePower Green Brands survey shows which companies American consumers think are the greenest, and how they stack up against one another. Body care and grocery products came out on top, with travel and energy corps struggling a bit to keep up. Check out the complete ranked list here:
1. Whole Foods
2. Burt’s Bees
3. Trader Joe’s
4. Tom’s of Maine
5. Toyota
6. Seventh Generation
7. Honda and GE (tied)
8. Whirlpool
9. Aveda
10. Method
The survey outlined a few other notable observations, including the fact that 95% of American consumers think we should reduce product packaging, while only 38% said this affected their shopping criteria. Also, lower income consumers seem to be more concerned with the direction the environment is heading in than wealthier consumers, however, both are willing to pay a bit more for greener products.
takepart at greenerchoices.org, an online guide for consumers looking to green their purchasing power.
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Filed under:
Culture • Environment • Ethics
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Tagged as:american consumers • Aveda • best green brands • burts bees • eco conscious purchasing • ge • green branding • green brands • green consumer • green consumer movement • green consumers • green survey • greener choices • greenerchoices.org • Honda • ImagePower • method • method home • Seventh Generation • toms of maine • top 10 green brands • Toyota Prius • trader joes • whirlpool • Whole foods • whole foods market • wind credits
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