Live from the Netsquared conference in San Jose, CA: 21 non-profit finalists are competing to win $50,000 in prize money for the most innovative use of social media for social good.
Here’s an interesting one:
Tom from Knowmore.org, which gives ratings for corporations and organizations based on their social responsibility
My take: Beautiful. The underlying technology is cool: Wikimedia-powered database of companies’ and organizations’ social responsibility levels. That means everyday citizens are esponsible for writing the articles. Knowmore’s staff translates those articles into a ranking.
But the Firefox extension could take it to the next level. Just like Compete.com gives you an at-a-glance ranking (however flawed) of a given website’s traffic, this Firefox extension could instantly help you decide whether you want to patronize a given company. Example: You’re Googling snow shoes to purchase. You can instantly choose between a company that’s socially responsible and one that’s not. Could be game-changing. Not only be empowering consumers, but also for shaming offending companies into cleaning up their act.
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Filed under:
Ethics
Related Links:
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Live-blogging from Netsquared: And the winners are…
Netsquared Presents: The Sexiest Non-Profits Alive!
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Live-blogging from Netsquared: AskYourLawmaker.org
Tagged as:AskYourLawmaker.org • Knowmore.org Firefox Extension • Mashup.SocialActions.com • MetaVid • n2y3 • n2y3con • net2 • netsquared • Volunteer Now!
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12 posts in the last 24 hours
[...] (See earlier posts on the conference here and here.) [...]
Netsquared Conference — The Power of One | TakePart Blog Network May 27, 2008 | 7:27 pm EST[...] coverage here, here and [...]
Netsquared Conference — Step it Up | TakePart Blog Network May 27, 2008 | 8:31 pm EST[...] another great burgeoning project from the Netsquared Conference. (Earlier coverage here, here and [...]
Lightning pitches at the Netsquared Conference | TakePart Blog Network May 27, 2008 | 9:30 pm EST[...] (see video blog here) Description: Get Alerts of Corporate Abuses When You Visit Company/Brand/Product Websites [...]
Live-blogging the Netsquared Conference | TakePart Blog Network May 28, 2008 | 3:44 am EST[...] Live-blogging from Netsquared: Knowmore.org (which gives ratings for corporations and organizations based on their social responsibility) [...]
Netsquared Presents: The Sexiest Non-Profits Alive! | TakePart Blog Network May 29, 2008 | 3:13 pm ESTI’m happy that Knowmore.org was represented so well. Thanks, Tom!!! And thank you to everyone else who saw the purpose and importance of our organization.
Sage Francis-Sage Francis