B Corporation is taking the guesswork out of going green. In a consumer environment where it’s getting more and more difficult to differentiate between a true environmentally and socially responsible company and a glossy facade marketing campaign, B Corporation evaluates companies to see who’s for real and who’s el fako. Businesses are measured on their environmental & social impact, labor practices, & transparency. A few current B Corporations are Edgewood Partners investment advisory, Social K, a paperless 401(k) retirement platform & Cathedral Financial Group.

According to B Corporation’s website:

B Corporations^TM are a new type of corporation that are purpose-driven and create benefit for all stakeholders, not just shareholders.
B Corporations^TM are unlike traditional responsible businesses because they:

* Meet comprehensive and transparent social and environmental performance standards.
* Institutionalize stakeholder interests.
* Build collective voice though the power of a unifying brand.

You can by logging on the B Corporation website to learn more about this innovative business rating program and its member companies that are making a difference in the new economy.