Reese Witherspoon is changing her jewelry choices in a new effort to help end violence against women:

Oscar-winner Reese Witherspoon on Tuesday lent her star power to the UN global campaign to end violence against women, pitching a fund-raising drive by US cosmetics giant Avon for that purpose.

The 31-year-old US actress, who is Avon’s Global Ambassador to help promote women’s empowerment, voiced strong backing for a new long-term partnership between Avon and the United Nations Development Fund for Women (UNIFEM).

“I strongly support the efforts of Avon and UNIFEM to put an end to” violence against women, she told reporters as she unveiled the “Women’s Empowerment Bracelet.”

“Every purchase of the bracelet will help empower women: 100 percent of the profits will go directly to the Avon Empowerment Fund to support UNIFEM in their work to end violence against women,” Witherspoon said.

“I hope to see this bracelet on the wrists of women all around the world as a sign of solidarity and hope that one day every woman will be empowered and live a life free from violence,” she added. [AFP]

to learn more about Avon’s campaign.

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