Kerry Trueman
February 26, 2008 |
5:20 pm EST

Is there no end to Michael Pollan’s influence? Now he’s got Rand Waddoup, Wal-Mart’s Senior Sustainability Director, pondering the sorry state of our current food chain. Waddoup posted an entry on Wal-Mart’s corporate blog today entitled “Sustainable Industrialized Food?” :
Having finished Pollan’s Omnivore’s Dilemma just a few nights ago, I’ve been thinking a lot about this topic and in general about food, health, and sustainability. Quoting Michael Pollan from In Defense of Food, “We are eating a lot of edible food-like substances, which is to say highly processed things that might be called yogurt, might be called cereals, whatever, but in fact are very intricate products of food science that are really imitations of foods.”
So Waddoup, whose big box boss is the number one food retailer in the U.S., wants to know what Wal-Mart can do to make things better:
I know food, in general, is a very sensitive topic for a lot of people, but what do you think should and can be done in the short term to make the industrialized food chain better? What products should Wal-Mart have that they don’t to meet your desires for a more sustainable food assortment? If you could choose one item you would want removed from stores, what would it be?
Off the top of my head, I’d suggest they take a page from Whole Foods and ban any food product that contains high fructose corn syrup. But that would leave them with an awful lot of empty shelves. In my wildest dreams, of course, they’d stop selling any animal products from factory farms, but, again, that would pretty much shut down their meat department. Still, I’m glad they’re asking. They’re gonna get an earful. Will they listen? Stay tuned; the future of industrialized agriculture in America hangs in the balance!
Learn more about Wal-Mart’s efforts to be more sustainable–and add your two cents’ worth–at checkoutblog.com. 
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Filed under:
Environment
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Tagged as:food chain • industrial agriculture • Michael Pollan • Rand Waddoup • sustainability • Wal-Mart
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19 posts in the last 24 hours

I would get them to remove all drinks in plastic bottles until we know for sure that heat does not break them down.
lora brunckeI still can’t get a straight answer except RECYCLE them. Not helpful if they were delivered in a hot truck.
I have many friends that are reusing them because they were taught to reduse, reuse, then recycle.
I wonder how much damage plastic (oil) does to the body. Corrosive beverages in plastic! MMMM!
As for what else Wal-Mart can do, I will think about it.
I am glad they asked.
I would also like to ask the Wal-Mart chiefs to watch the high cost of low price and comment.
lora brunckeI would love to hear their side. I might shop there again.
Depends on how they answer. Truths? or Lies?