Hammering Away at the Internet
Gina Telaroli December 17, 2007 | 10:33 am EST

Recently given new life, the British film company, Hammer Films, is now looking to take a leap into the future - or at least into the world of internet distribution:

“the first production from the recently revived Hammer Films would attempt to similarly marry old and new to shocking effect by premiering on MySpace in a series of 20 four-minute “webisodes”. The film, Beyond the Rave, will be the first UK co-production by the social networking site’s recently launched video arm, MySpaceTV.Simon Oakes, chairman of Hammer Horror, promised it would mix the defining elements of its catalogue - blood, sex, death, vampires - with a 21st-century setting and sensibility. “It’s suspenseful, with plenty of blood, but it’s not ‘gore-nography’,” he said.Oakes said he wanted to make Hammer resonate for a new generation in the way the original films, which made stars of the likes of Peter Cushing and Christopher Lee, became a byword for psychological terror and were later imitated and parodied.MySpace, still the most popular social networking site in the world with 110m users despite the higher profile of late of rivals like Facebook and Bebo, is constantly looking for new ways to keep its users on the site for longer.” [Guardian Unlimited]

With I-Phones, the WGA strike, and more and more major movie companies deciding to release work online it seems the internet won’t be losing steam anytime soon - which is good thing for us bloggers!What remains to be seen is how this will effect those of us who take advantage of the freedom, of content and of cost, of the internet - major studios don’t like giving up control or not profiting as much as humanly possible. Watch the documentary below, by the Four Eyed Monsters, to learn more about what could be won or lost when it comes to the world wide web - (also visit Save the Internet )

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