Less Bang For Their “Bucks”

Gina Telaroli November 19, 2007 | 8:33 pm EST

Starbucks is blaming a decrease in US consumer spending for their first ever fall in traffic. Shares also fell as the company has announced that they will open less stores in 2008 and start their first ever televison advertising campaign.It’s interesting that Starbucks is actually starting to falter just as consumer’s are becoming more informed about fair trade coffee and Starbucks lack of it from movie such as the Francis’ brothers Black Gold and from more exposure in the news.One person that will no doubt be happy by this news is Reverend Billy of the Church of Stop Shopping. Not only is Reverend Billy against consumerism but he has a particular distaste for Starbucks. Check out the Reverend himself speaking out against Starbucks history of using non fair trade coffee and union busting when their employees decided to organize. Want more of the Reverend check out the trailer for his new movie What Would Jesus Buy? and what happened when he brought the film to South by Southwest almost a year ago. You can catch the film in New York now and in LA starting November 21st.